According to the main issue that is related to the marketing mentioned at the introduction parts, it is related to the service and specific to the customers satisfaction towards it. But which sector that I most interested to do? Did we realize it especially when we go to any government counter service, how they treat you as a customers? how about they service? This conditions make me come out with one issue topic that is interesting to propose as my topic research, which is more to the government counter quality service and compare it with the non-government counter quality service which specialize at Kuching, Sarawak and related it towards customers satisfactions.
Why must that topic?
Determine why I interested to research that topic issues, it is because of my own experiences and others relatives experiences plus my own observations that give me idea to propose and touch more about this issues. Otherwise to convince me to do research for this topic issues because of nowadays we can see, hear and experienced it by own self about the government service especially at the customers counter service, "As far back as 2000, the Complaint Bureau of the Prime Minister's Department had received complaints regarding weaknesses in government administration including slow and ill-mannered public counter services"- New Straits Times, August and September (2000) bring the evidence that government counter service give effected to customer satisfactions towards their service.
The problems is..
Why customers dissatisfaction with government counter service? Is there any mistaken or any deficiency during the service? The answers is "yes", there is have a deficiency that make customers feel dissatisfaction. Based on my experienced, the latest one is during my visit to Residence Office at Bintulu last few day ago, my purpose it to claim my BRM1 Malaysia at their counter, I have to wait and stand more than 30 minute to wait they serve me and the most make me feel dissatisfied is why should the workers at the customer counter service have to used high voice and with angry face serve customers mostly senior citizens who come from rural place to claims their vouchers. This conditions as one of the problems that I interested to research this issues, I want to know why should not only at the Residence Office at Bintulu but other government counter service at any area at Malaysia treat their customers that way. As the customers, did we satisfied with it? what our perceptions towards their services? This questions may state the problems occurs when the customers feel dissatisfied with the government counter service.
The problems is..
Why customers dissatisfaction with government counter service? Is there any mistaken or any deficiency during the service? The answers is "yes", there is have a deficiency that make customers feel dissatisfaction. Based on my experienced, the latest one is during my visit to Residence Office at Bintulu last few day ago, my purpose it to claim my BRM1 Malaysia at their counter, I have to wait and stand more than 30 minute to wait they serve me and the most make me feel dissatisfied is why should the workers at the customer counter service have to used high voice and with angry face serve customers mostly senior citizens who come from rural place to claims their vouchers. This conditions as one of the problems that I interested to research this issues, I want to know why should not only at the Residence Office at Bintulu but other government counter service at any area at Malaysia treat their customers that way. As the customers, did we satisfied with it? what our perceptions towards their services? This questions may state the problems occurs when the customers feel dissatisfied with the government counter service.
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