Introduction to the research

Introduction my blog research

    This blog as my beginning parts to my future research for Final Year Project, where it is also as the prerequisite to my field in Bachelor of Business Administration with Honors (Marketing). My name is Jessica Sapok Arang a second year student at University Malaysia Sarawak and I am the marketing student at Faculty of Economic and Business. Nowadays, we always faced with many type of services offered out there either it is telecommunication and utility service, business service, transportation service and more again  type of services we usually used it. But have we realize something during using the services? What about the way they treat the service? In the marketing area, service is one of the important strategy to build a customer relationship with the organizations, marketers or any related because it is related to the customer perceptions and the image of the organizations through the services the way they treat it especially in the government sector. This issue give a questions to search deeply to know and find the answers what the problems really are that make the government service make customers dissatisfaction.

What is research?

    This parts will be explained more about "what is the research about and what is the research it self", and as we know basically research is the study that you made to find the answers for the questions that existing and to find the answers the some investigating must be done in which we must have evidence and prepare for the proven to studies deeply in our research. "Research is a process of collecting, analyzing and interpreting information to answer questions" and at the other word, research is "The process of finding solutions to a problems after a thorough study and analysis" - (Sekaran,2006) and it also the "systematic inquiry that provides information to guide decision"- (Cooper & Schindler, 2001).

    Two r type of research can be known as applied research and basic research. The understanding for the applied research is to solve a particular problems faced by a particular organization, and the basic research is to better understand some phenomena as it applies to all industries or business in general. To differentiate applied research and basic research Sekaran (2006) states, "Research done with the intention of applying the result of the finding to solve specific problem currently being experienced in the organization is called applied research. Research done chiefly to enhance the understanding of certain problems that commonly occur in organization setting, and seek method of solving them is called basic or pure research".

    There are have steps process of the research which it is included :-

Research Process

1. Select topic 
2. Determine research questions
3. Design study
4. Collect the data
5. Analyze data
6. Generate findings
7. Validate findings